Common SEO mistakes 2021

SEO is one of the best — if not the best — sources of organic traffic your business can get.

In fact, around 84,898 Google searches are made every second, bringing plenty of opportunities for businesses like yours to get organic traffic on their website.

This is why almost every business wants to tackle SEO. And the reason why you’re probably investing tons of time creating blog posts, doing keyword research, and building links (or buying links).

Unfortunately, this opens the door for a lot of potential SEO mistakes that non-technical people may be falling into without even noticing.

Because, after all, SEO requires some technical knowledge.

But don’t worry, I’m not here to teach you HTML. Instead, we’re going to focus on the most common technical SEO mistakes made by beginners and how to fix them with ease.

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So if reading this alleviates you, keep scrolling.

How to identify technical SEO issues

The best way to identify problems is by conducting an SEO audit. An SEO audit allows you to get into the deepest side of your site and find those little tiny errors that may be hindering your Google rankings.

And in our new normal of remote virtual workers spending more time online, this is something you can no longer afford to miss out on.

To do this, you can simply use an SEO tool like Ubersuggest, put your site URL, and get a report of errors and warnings that are hurting your SEO potential.

you’ve got many website issues that are keeping you from ranking higher, and thus, you need to address these problems as soon as possible.

An automatic SEO audit is great and all. But if you want a more sophisticated SEO audit, using software won’t be enough. You’ll need to check things manually.

That’s why we’re going to go through the most common SEO mistakes, and the easiest ways to fix them.

I hope you got enough sleep last night and you’re ready to roll because this post is packed with actionable information you can start using right away.

Now that you know how to ID technical SEO issues, let’s dive into those (simple) SEO mistakes that are killing your rankings (and how to avoid them).

Mistake #1: Your sitemap and robots.txt aren’t properly configured

Your sitemap.xml and robot.txt files are essential so Google can crawl your website and index your pages.

These files are responsible for telling Google what and how to crawl your website and make it easy for crawlers to understand its structure.

When these files are misplaced and not well-configured, you’ll get into crawl problems. And remember, Google can’t index and rank your pages if it can’t crawl it.

To make sure that you’re not having any issues with this, first:

1) Make sure that your robot.txt isn’t blocking your site.

The robots.txt file tells the crawl robots where they’re allowed to go to and where they shouldn’t go.

Head over your robots.txt by going to “www.yoursite.com/robots.txt” and check if it isn’t preventing the crawlers to look at your pages.

Source

If it shows a “/” after “disallow:” like the image above, then it is blocking your site from being crawled and you need to remove the slash.

If your site is a bit more complicated than that, you’ll need to manage the folders you’re allowing and disallowing. Make sure you’re not unintentionally blocking valuable pages from being crawled.

2) Manage your “crawl budget”

According to Google, crawl robots have a “crawl rate limit” for each site. So it is a good practice to manage your “crawl budget” based on the “crawl rate limit” that Google puts on your site.

If your website has a lot of low-quality pages and folders that you don’t need to index, then it is worth blocking those pages from being crawled, so you can optimize the “crawlability” of your website and see more rankings faster.

3) Verify that your sitemap.xml is submitted

The XML sitemap shows the most valuable pages of your website

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