Best Tips for Writing Effective Meta Descriptions
Best Tips for Writing Effective Meta Descriptions
Meta tag
The <meta> tag defines metadata about an HTML document. Metadata is data (information) about data.
<meta> tags always go inside the <head> element, and are typically wont to specify list , page description, keywords, author of the document, and viewport settings.
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| meta tag blogger seo friendly |
Metadata won't be displayed on the page, but is machine parsable.
Metadata is employed by browsers (how to display content or reload page), search engines (keywords), and other web services.
Why we need meta tag
Its purpose is simple: it must get someone searching with an enquiry term on Google to click your link. In other words, meta descriptions are there to get click-throughs from search engines.
Search engines say there's no direct SEO enjoy the meta description – they don’t use it in their ranking algorithm. But there's an indirect benefit: Google uses click-through-rate (CTR) as how of understanding whether you’re an honest result. If more people click on your result, Google considers you to be an honest result and can – supported your position – move you up the rankings. this is often why optimizing your meta description is so important, as is optimizing your titles.
Unfortunately, there's no guarantee that Google will display the meta description that you’ve written. But, as there's an opportunity it'll , it’s always well worth the effort to feature it to your post or page.
Secret meta tag description SEO friendly writing tips
In this Yoast Academy video, Fleur will explain how titles and meta description help increase your visibility on Google:
While meta descriptions don't directly think about to your page’s program rankings, they are doing play a big role during a page’s SEO. Writing relevant and accurate meta descriptions will increase your site’s click-through-rate from search engines, as they're often used because the description of your page when it appears in search results (and in links on social media sites like Facebook or Google+.)
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| meta tag blogger seo friendly |
meta tag blogger seo friendly Take a glance at these beginner tips for improving your site’s meta descriptions to ascertain if you’re getting the foremost out of your metadata!
1. Don’t overlook them
This may seem self-explanatory, but it’s easy for meta descriptions to land on the “nice-to-have” list when preparing a site for launch (since they don’t actually think about to the algorithm employed by most search engines for ranking websites.) Writing effective meta descriptions is neither difficult nor particularly time-consuming, and making the trouble to make them can pay off exponentially for your site’s program presence.
2. Make them compelling, concise and informative
You may encounter sites in search results with one keyword phrase within the description, repeated over and once again . it'd even appear altogether CAPS!! Even with the simplest intentions, searchers and search engines view these descriptions as spam, and can avoid your site altogether. a perfect meta description should read as a quick , engaging sentence. It’s meant to grab a searcher's attention, spark interest in what's on the page and encourage a searcher to seek out out more by clicking on the location (while keeping the exclamation marks to a minimum.)
3. Keep them between 150 and 160 characters
Without an outlined meta description tag, search engines will find text within the content of the page for the outline (which may or might not be an honest representation of your site.) Additionally, this filler text will get snipped at around 160 characters, which could make it unclear. Keeping your meta description between 150 and 160 characters will make sure that you maximize the space available and avoid having your text stop .
4. Utilize (but don’t abuse) important keywords
Google (and most other major search engines) will bold search queries within the title and outline of internet sites that appear within the search results. due to this, it’s an honest idea to include targeted keywords (and your location, if relevant) in to your meta descriptions - if a word or phrase in your description matches the first search, the bold terms will likely catch the attention of the searcher.
5. Create unique descriptions
Another tactic website owners will sometimes use is to Copy+Paste an equivalent description for each page across the whole website. While meta descriptions can’t help your page rank, duplicate content can certainly hurt it. undergo each page and write a totally unique description supported the content thereon page, not what the whole website has got to offer. If you've got similar pages (such as a separate page for every product you sell,) create a formula to systematically craft unique descriptions because on product name, brand or color.
Many of today’s content management systems will automatically generate meta descriptions for every page supported its content. HiFi also gives users the choice to edit the outline , because the well because the title tag, for increased customization
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